Hello!

I’m Nicole, a Registered Dental Hygienist, clinic owner, published author and founder of Word of Mouth Marketing. We provide done-for-you and do-it-yourself marketing solutions for dental hygienists and DH organizations!

As a dental hygiene clinic owner, I know how tricky it is to navigate the nuances of our profession when marketing your practice or trying to attract new patients into your workplace.

Over the years, my team and I have figured out how to grow our clinic by showing up online and in real life!

We specialize in creating and posting prevention focused content on Facebook and Instagram (in English and French) that amplifies the conversations you’re having chair-side, promotes your unique services, and adds value for your patients while attracting the attention of perspective patients.

We also want to support you in connecting with your local small business resources, offering oral health presentations to adults and children and attending events in your community.

I love finding new and interesting ways to grow my clinic and I want to help you grow your clinic or organization grow! The more clinics we work with, the more I can sharpen my skills and pass my expertise on to you.

We have experience working with mobile dental hygiene clinics (van and mobile equipment), stand alone DH clinics, DH organizations, home based dental hygiene clinics, RDHs who own dental clinics, and RDHs practicing myofunctional therapy.

Interesting in working with us?

send us a message!

Pain-free posts; a monthly subscription for dental hygienist owned clinics.

If social media feels overwhelming, we’ve got you covered. We’ll take the stress off your plate so you can:
  • focus on the fun things (like Reels) while we handle educational and promotional content
  • step back completely and focus 100% on patient care
What’s Included in Your $350*/month Subscription?
  • Exclusivity—We don’t work with your direct competition (larger radius for rural clinics)
  • Three branded posts per week (plus holiday and bonus content)
  • Posts that you can put up on your own to advertise openings (last minute and upcoming)
  • Coming soon: digital oral health presentations for adults and kids
  • Exclusive Facebook community (content reminders and personalized photo requests)
  • Monthly mastermind calls to share ideas and support
*Bilingual content available for an extra $50/month
BONUS: pay for 3 months at a time and get:
  • A Facebook/Instagram ad (no setup fee)
  • $50 ad credit (available every quarter)
À La Carte Add-Ons (Subscribers Only)
  • Facebook ads – $99 setup plus your ad spend
  • Branding makeovers (including logo design) packages starting at $350
  • Branded self-assessment mini pamphlets (with disclosing tabs) - $2 each
  • Custom digital designs for signage, business cards, brochures, etc – $99 per hour
  • Access to nonprofit printing services – just pay shipping
  • Bilingual content (English and French) – $50 per month
We also offer packages for DH organizations for conference branding, marketing, messaging and more!

Have questions about our Pain-Free Post subscription?

send us a message!

DIY social media marketing for dental hygienists.

An 8 module self-led marketing course for dental hygiene clinic owners and RDHs in traditional dental practices who want to bring value to their workplaces.
You'll learn:
  • how to craft shame-free messaging
  • my framework for posting relevant content consistently and efficiently (schedule one month at a time on FB and IG)
  • Canva basics for finding images, creating graphics and designing business cards and other marketing assets
  • ways to grow your clinic while giving back to your community
  • how to use some of my favourite tools like Chat GPT, InShot and CapCut

You'll get access to my Canva templates (for free and pro users) and worksheets to help you plan, create and schedule 4 months of content at a time.

COURSE OPENING SOON!

Prevention focused marketing celebrates a shared health centric vision between leaders, team members and clients!

About me: In the past 15 years, I’ve had the opportunity to practice in a variety of settings including LTC, a traditional dental clinic, a First Nation community, I volunteered in west Africa, and at present I own an independent dental hygiene clinic.

These experiences have given me a unique perspective on access to care, humanity and life in general!

In 2015, I established a mobile dental hygiene clinic which has since evolved into a stand alone independent dental hygiene practice here in Newfoundland (Canada) called the Dental Hygiene Studio!

Over the past 10 years, I've grown my own following on my clinic's Facebook page to 5,000+ followers and have connected with my clients and community in the most amazing way!

I’m the past president of the Newfoundland and Labrador Dental Hygienists Association and former chair of the Newfoundland and Labrador College of Dental Hygienists.

I currently manage 18 accounts and have worked with 30+ RDH owned practices on branding and establishing their online presence.

-Nicole Kielly RDH